Return on Investment Plays Out on the Field

by Joe Lavelle on June 7, 2009

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tombradyLiving just outside of Boston, I can state with absolute certainty that there is not a person any more beloved in my city than New England Patriots quarterback Tom Brady. He has led the team to three Super Bowl victories in four years and almost created a perfect season two years ago. Who remembers that after Brady graduated from the University of Michigan, he was selected with pick number 199 in the 2000 draft? On the other hand, the draft of Ryan Leaf by San Diego Chargers in 1998 is widely considered to be the biggest flop in NFL history. Although he was drafted second just behind Peyton Manning, Leaf experienced a series of performance, behavioral, and injury problems that doomed his career almost before it started.

Both of these examples demonstrate a crucial business term known as Return on Investment (ROI). The term ROI is used to describe the eventual outcome of an investment and how that compares to the initial investment value. Brady proved to be an excellent ROI for the Patriots, as he was grabbed for a bargain and worked tirelessly to prove his worth to the team. Leaf signed a four-year contract worth $31.25 million and received an $11.25 signing bonus, the largest ever paid to a rookie at the time. With his poor attitude in the locker room and lack of work ethic when recovering from injuries, his employers certainly did not get a return on the investment they sunk into their star player.

Have you ever considered the ROI that you offer to your employer or the organization for which you work? In my new book, Act As If It Were Impossible to Fail, I offer many proven pieces of advice for getting promoted faster and receiving better raises. Among my tips for success are taking the initiative in determining what you offer your workplace and demonstrating your effectiveness through quantifiable results. Make sure you can communicate the ROI you provide!

In my work as a personal coach, I enjoy the opportunity to connect with people and watch their careers skyrocket. If you want to learn more about how I can help you, I hope you will contact me and let’s get started on a plan for your success!

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