Comments on: Trust is a Key Component of Branding http://actasifblog.com/2009/09/trust-is-a-key-component-of-branding/ ACCELERATE your career success. Tue, 10 Jan 2012 14:06:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Do You Have a Catchphrase? | Act As If It Were Impossible to Fail http://actasifblog.com/2009/09/trust-is-a-key-component-of-branding/comment-page-1/#comment-399 Do You Have a Catchphrase? | Act As If It Were Impossible to Fail Fri, 16 Oct 2009 04:57:59 +0000 http://actasifblog.com/?p=719#comment-399 [...] order to make a name for yourself in your chosen profession, you must develop a deliberate plan of personal branding.  How are you going to make sure that people remember you and the strengths and talents you [...] [...] order to make a name for yourself in your chosen profession, you must develop a deliberate plan of personal branding.  How are you going to make sure that people remember you and the strengths and talents you [...]

]]> By: Joe Lavelle http://actasifblog.com/2009/09/trust-is-a-key-component-of-branding/comment-page-1/#comment-358 Joe Lavelle Sun, 04 Oct 2009 02:28:24 +0000 http://actasifblog.com/?p=719#comment-358 Hello Jeanette and thank you for your insightful message. I could not agree more with you. I feel that trust and candor go hand in hand, especially in communications. Best wishes - Joe. Hello Jeanette and thank you for your insightful message. I could not agree more with you. I feel that trust and candor go hand in hand, especially in communications. Best wishes – Joe.

]]> By: Jeannette Paladino http://actasifblog.com/2009/09/trust-is-a-key-component-of-branding/comment-page-1/#comment-353 Jeannette Paladino Thu, 01 Oct 2009 20:01:57 +0000 http://actasifblog.com/?p=719#comment-353 Hello Joe -- I'm a great believer in trust in all parts of the business. I've written about the importance of trust in employee communications -- employees are the direct link to customers and can have an enormous influence on a company's brand. Trust is the core component of a Culture of Communication. All communications must be reliable, truthful and contain the full story. At the heart of trust is: Openness – there must be an unwavering commitment to and support of a healthy two-way communications environment Simplicity – communications must be clear, meaningful and accessible Consistency – messages should support the company’s plan and be communicated on a regular basis Caring – you must foster concern for the individual Employees can be a company's most important brand advocates. Hello Joe — I’m a great believer in trust in all parts of the business. I’ve written about the importance of trust in employee communications — employees are the direct link to customers and can have an enormous influence on a company’s brand. Trust is the core component of a Culture of Communication. All communications must be reliable, truthful and contain the full story. At the heart of trust is:

Openness – there must be an unwavering commitment to and support of a healthy two-way communications environment

Simplicity – communications must be clear, meaningful and accessible

Consistency – messages should support the company’s plan and be communicated on a regular basis

Caring – you must foster concern for the individual

Employees can be a company’s most important brand advocates.

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