Should Tiger Be Thankful He Wasn’t the Biggest Story After All?

by Joe Lavelle on April 12, 2010

No Gravatar

The professional return of Tiger Woods is now behind us.  He completed The Masters tournament at Augusta eleven under par and in fourth place.  And, I thought one of most remarkable aspects of the weekend was how Tiger left Georgia no longer being the top headline of the tournament.

When Tiger Woods first took the course for the first round of play on Thursday, the crowds were enthralled by his every twitch and gesture, camera crews followed him to every hole to the exclusion of most other players in the tournament, and private airplanes carried messages that weren’t exactly supportive of Tiger’s efforts at a comeback.

By Sunday afternoon, the focus had shifted to the quality of play that was being presented on the golf course.  We watched Phil Mickelson take the lead and ultimately win the right to enjoy his third green jacket.  Mickelson’s story is one that comes with great emotion, as both his wife and mother are fighting breast cancer and he took his own break from the game to focus on the health of his loved ones.  His wife, Amy, was on the green to share in his championship moment, and it was the first tournament she had attended since her diagnosis last year.  As the husband and wife shared tears of joy, I imagine that quite a few in attendance were thinking, “Tiger who?”

For those, like myself, who are interested in the concept of personal branding, how do you think Tiger Woods emerged from his weekend at Augusta?  Was it to his benefit that, while he never disappeared off our radar completely, he was not the number one story to come out of The Masters?

What does Tiger Woods need to do, off the course, to take those next steps in rebuilding his relationship with fans, the media, and the companies that used to crave his endorsement?  Does he need to do anything at all?

Be Sociable, Share!

Leave a Comment

Previous post:

Next post: