Are You Allowing … Even Encouraging … Mediocrity?

by Joe Lavelle on May 17, 2010

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Let me offer you this all-too-familiar scenario:

You enter a national retail store and the first thing you notice is a large number of shopping carts slammed together without order or easy access.  As you walk through the store in search of your intended product, you pass two employees who do not greet you with a smile, let alone ask if you needed any assistance.  When you arrive at the check-out lane, the cashier is talking to the employee in the next lane about how she cannot wait to start her break.

Sound familiar?

When was the last time that you looked at your small business from the perspective of a customer who is walking through your doors for the very first time?  Would people be impressed by the inviting atmosphere and friendly employees?  Or, is your business presentation giving the impression that you and your employees are satisfied simply with being mediocre?

Over at his tremendous site, Intrepid Group LLC, Todd Schnick shares a few suggestions for business owners who need to rid their company of that limiting sense of complacency.  Included in his list are

1. Ask at least one customer, each day, what you can do to make the customer experience better.

2. Walk around your place of business. Is it presentable and clean? It is one thing to be unorganized to the point of charming. It is quite another to be dirty. New places are clean and shiny. Remarkable places STAY clean and shiny. Complacent places get dirty and run down…

I encourage all of you to check out Todd’s entire list of great ideas and then take some time to assess where your business stands.  If you are not requiring excellence as a top priority in every aspect of your business, it may be time to make some changes.

What can a business do to show you in the first ten seconds after you walk through its doors if it is committed to mediocrity or excellence?

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